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Search Engine Optimization

What is Search Engine Optimization and Why Do I Need it?

Search engine optimization (SEO) is the process of manipulating the visibility of a website or a web page. SEO involves taking the organic traffic from search engines like Google or Yahoo to provide results for searchers.

SEO uses relevant words or phrases to make sure your website is found. SEO takes the searcher’s intent, appeals to their interests and provides results to what is being searched. For instance, searcher intent could be navigational, informational, transactional or commercial.

Two areas that SEO affects the most are visibility and credibility.

Visibility– SEO acts like a digital calling card. It showcases your website so clients can find it easily. Displaying your website and making it visible will really broaden your impact. Besides, if no one can find your website, what good is it? SEO tracks down clients based on intent.

Credibility– Being on top of the search results list gives clients the idea that you are the best. Being on the top of the results list also helps build credibility. The higher you are on search lists, the more people will utilize your business then pass on their experience to others. SEO turns that first impression into something that draws clients back over and over again.

If you feel your website could use some help in these areas, then it might be time to check out your SEO options.

Bottom line: SEO is not just an empty cost, it isn’t one of those things you buy just to buy. It’s an essential investment for your business’s brand.